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The objective of this assignment was to promote a typeface. I chose the typeface Didot, which is characterized to be very western, high-end & mechanical, and is often used in up market fashion brand promotions.
The way I wanted to promote Didot was by showing its versatility by making it look very ethnic. My topic for this project was ‘Color Riot Enquiry’, where I speak about the cultural significances of various colors in India.
Editorial Design, Illustration, Typography
2012
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This is a self-promotion folding poster. I chose to portray myself by speaking about my plans and
ambitions, things I am a passionate about and simple things that I desire.
My folding poster is titled,
‘30 Things I want to do before I am 30’.
Drawing, Print Design, Typography
2012
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The objective of this assignment was to re-brand an existing brand in the market. I chose the brand called Max Brenner, a chocolate restaurant. This assignment required us to study the brand in detail, understand its customers and identify the communication challenges.
Using this research, we had to come up with a new campaign for this company. Some of my collaterals were: Logo, stationary, postcards, menu, in-store posters and packaging.
Branding, Graphic Design, Typography
2012
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Bite Magazine - Live to Eat-out
Editorial Design, Graphic Design, Typography
2012
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Press advertisement for Head &Shoulders.
This advertisement and ambient is based on the fact that the urge to scratch is not easy to suppress.
Advertising, Art Direction, Copywriting
2012
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Working with typography and other graphic elements, I hand–lettered these quotes to make them more expressive and hopefully more attractive and inspiring.
Graphic Design, Illustration, Typography
2012
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A press advertisement done for National Geographic Channel when they were about to launch the 'Long way down' series in India.
Illustration, Typography, Advertising
2012
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Weekly words assignments
Drawing, Illustration, Typography
2012
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Type-inspired chocolate packaging.
Art Direction, Packaging, Typography
2012
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Designed a business card for a friend, who was studying to be a lawyer and has great passion for fighting against human trafficking.
Art Direction, Copywriting, Graphic Design
2012
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Vintage Seltzer Water: Clear film printing & white foil transfer
Packaging, Drawing, Art Direction
2012
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Designed these covers while working at TBWA\INDIA in 2008. National Geographic Channel would often come out with DVD versions of their popular television shows. The two covers that I designed were:
1) NGC's hit television program series– Air Crash Investigation. This included five individual DVD cases and an outer pack to hold all of them together.
2) NGC Collectables– This was a compilation of their four popular television series– Megastructures, Untamed, Investigative & Conservation. For this too, designed four inside covers and an outer pack to hold all the DVDs together.
Advertising, Art Direction, Packaging
2012
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Life is Beautiful– Movie Promotion
Student project at Pratt institute.
Art Direction, Graphic Design, Typography
2012
